We’re proud to report that as of today Vyer Films, a young independent distribution company out of New York City, will be teaming up with Movie Mezzanine. The budding company’s motto is simple: “Vyer Films believes great films matter.” We have a reviewed a good bulk of their catalogue here on the site, including The Invader, Exit Elena and Extraordinary Stories. All of the aforementioned films received a coveted “A” letter grade from our writers. While not all of their films are “great” (we’ve given negative reviews to a handful of their pictures), Vyer Films makes a considerable effort to separate itself from the rest of the competing film companies, seeking out unique pieces of art that they feel deserve to be seen by audiences. Our mutual appreciation for subversive, avant-garde and challenging cinema is where our paths cross. As a result, every month we will offer readers of this site a deal on a Vyer Films subscription. Typically the company charges $10 a month for full access into their library of movies. By being a reader of this publication, you receive a generous 30% off. Their latest film, A Fallible Girl, is out now. Here’s the log line: “A Fallible Girl, directed by Conrad Clark, follows Lifei, a Chinese woman in Dubai, struggling to gain financial independence through a small mushroom farm in the middle of the desert. When the inevitable difficulties arise, Lifei comes to learn the hard way that business means business. The film, which was shot on location in the United Arab Emirates, premiered at the 2013 International Film Festival Rotterdam, where it was hailed as “visually impressive” and “purifying,” and is an official selection at the upcoming Bradford International Film Festival. Writing in De Film Krant, Cristina Álvarez López praised the film’s “splendid cinematography” and unique perspective, as “we are not yet used to the image of capitalism this film offers, since it does not correspond with any of the extreme ways that cinema usually depicts it,” and Neil Young of The Hollywood Reporter called it one of the best undistributed films of 2013.” Moving forward we will continue to write about Vyer Films as we have in the past. Naturally we see where a potential conflict of interest could come into play. That said, we make it a priority here at Movie Mezzanine to write about all pieces of film — Vyer Films or otherwise — honestly and thoughtfully, without pretense. At any rate, we feel this is the start of a beautiful friendship. Please visit here if you’re interested in signing up for the discounted Vyer Films subscription. http://www.visaliatimesdelta.com/Choices James Um, yeah. No conflict of interest there. http://www.vyerfilms.com/ K.C. McLeod Hi James, I’m the founder of Vyer Films. I can understand why you might assume there’s some form of ethical issue here, as Sam hangs a hat on it in his article, but I think you might be rushing to judgment. The impetus behind this partnership is that Movie Mezzanine has done an exceedingly excellent job in writing about all kinds of films, including ours. It shows to us a demonstration of faith in its readership that pairs nicely with the faith we have in U.S. audiences, namely that people want to see more than what is traditionally available. Movie Mezzanine has given us some tough reviews in the past (a C+ for our first release, and then a D for our second), but I would never stop providing them with screeners of the films. Art requires conversation in order to grow and improve. Movie Mezzanine’s writers are intelligent and thoughtful, which can only mean that their readership is as well, and that’s exactly the kind of audience we want to reach. -K.C. http://www.visaliatimesdelta.com/Choices James Thoughtful reply. I’ll take it at face value. I still have qualms about the blending of editorial and advertising/marketing. I think there should be a robust and unquestioned firewall between the two. Perhaps I’m a fuddy-duddy on this issue. I’ll let you crazy kids grapple with those ethical issues. Does Vyer Films have a Roku Ap? I prefer to stream my films on my widescreen TV (60 inches and HD baby!) not on my puny desktop. To change the subject, anyone else see the news about the ultra HD 105-inch curved wide screen TV optimized for movies? If I had one, I’d never leave the house again. Some would see that as an advancement for humanity, I’m sure.