It was a double holiday weekend, with President’s Day on Monday and Valentine’s Day on Friday, and a weekend where three remakes of 80’s movies were vying for the top spot in the market. The box office certainly reflected the former, with family films and romantic comedies being the big winners.
The Lego Movie was number 1 again with $48.8 million, an impressive number and an impressive hold from the opening weekend (only a 29 percent drop). The film’s racked up $129.1 million thus far and will likely be the first $200 million film of the year if it keeps the numbers up. At number 2 was the first of the remakes, in this case the Kevin Hart-costarring-but-apparently-fronted remake of David Mamet and Ed Zwick’s About Last Night, which opened to $27 million, an excellent romcom opening and more than double the production budget. The audience was 63 percent female, which suggests it was either a date night or girl’s night out movie, and though it was a slightly lower opening than Hart’s Ride Along, the film will likely have good legs, unless audiences get tired of Hart.
The second remake, Robocop, opened on Wednesday and did decent but not amazing business, racking up $21.5 million for a $26 million total, which puts it in the middle of the road for action films released at this time. Its audience was primarily male, so it was effective counterprogramming, but with a $100 million budget, it’s unlikely that the film will recoup production costs domestically. The third remake, Endless Love, made $13.4 million for the weekend and was notable in that 55 percent of that amount came from Friday (Valentine’s Day), suggesting that the film is incredibly front-loaded and has very low possibility for legs (it didn’t help that the audience was 80 percent female, which means the film has little crossover appeal). The only original release of the weekend, the Colin Farrell-fronted Winter’s Tale, bombed in seventh place with $7.8 million, which makes sense given the trailers gave little idea of what the movie was about and the time-travel elements lacked much appeal (see also: The Fountain and Cloud Atlas)
Source: BoxOfficeMojo
